The template is based on over 15 years of experience in the industry, both writing briefs and being an agency responding to them.
You can publish the brief and send out to any agencies you wish to respond. It is a living document, so changes can be made at any time without the need to send out fresh copies and you can of course export as a PDF.
🗣 Background information
🗺 Competitor landscape
🕶 Creative brief