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DIY Brand Strategy Notion Template + 2-Hours Video Guide

Learn to write your brand strategy, brainstorm with the right questions and summarize your document with this simplistic Notion Template and Video Guide.
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Does Your Start-Up Have a Brand Strategy?

Being a start-up owner or an entrepreneur is already difficult enough. But if you have a solid brand strategy to start with, your marketing efforts will find their place.

Believe it or not, many experienced business owners don't know the value of having a brand strategy, so they spend a lot of money on marketing right away. But as a solopreneur, freelancer, or a small start-up owner, I know you don't have the luxury to use all your budget for such an expensive lesson. That's why we have built this course.

​In the end, with all this information, you will be able to build a brand reputation first. This way, you will be able to grow organically more than you would do with a digital advertising campaign; your audience will be excited to hear from you and they will feel connected to your story for a long time.

In the future, you can decide to use some of your budgets on advertising of course, but as a new brand leader who is at the beginning of her/his journey, I assure you that all you need is branding first.


  • What is Branding?
  • Why Do People Buy?
  • The Role of a Brand Leader

Why Should You Stand Out as A Business Owner?

  • A Hybrid Brand Model for Solopreneurs
  • Use Your Character as a Compass
  • How to Find Your Ikigai
  • The Importance of "Daring to Dream”

Four Pillars of Branding

  • Let's Define Your Values
  • How Can You Define Your Abilities, Effectively?
  • How to Write a Strong, Mission Statement
  • How to Write a Distinct Vision Statement
  • How can you use your mission&vision in your marketing activities?

Brand Archetypes

  • What are Brand Archetypes
  • The group that yearns for paradise
  • The group that brings structure to the world
  • The group that connects with others
  • The group that wants to leave a mark on the earth

Brand Naming & Brand Architecture

  • Is Naming a Brand a Creative Process?
  • Basic Naming Approaches
  • Special Circumstances on Naming
  • Do You Need a Brand Name as a Solopreneur or Personal Brand?
  • Brand Architecture for More Than One Brand

Brand Story

  • The Power of Storytelling
  • How to Write and Use a Brand Story

Visual Brand Identity

  • What is a visual identity?
  • What is Included in a Visual Identity Booklet?
  • Working with a Professional vs. Designing Yourself
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What is a Notion template?

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